Pelonkey Spotlight: Alexander Morozov, Photographer

He photographed our launch party. He photographed the Prequel launch party. He’s been capturing magical weddings for years. He’ll make your corporate event look enchanting even if it isn’t. His name is Alexander Morozov, and he’s your new photography superstar.

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How long have you been a photographer?

Since I was a kid, for fun, but that eventually evolved into doing it full-time since 2005.

How did you make that transition?

I was in Baltimore just walking around when I saw a photographer capturing a wedding outside. I was excited to see this and began thinking, This would be so cool to help out and learn the skill, so I approached the guy – without interrupting his work too much – and said, “Hey can I reach out to you later?” He gave me his card and that’s how I started, by helping him out.

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How would you describe your style?

I understand that an event just flies by in a few hours, or a day, then it’s gone. So my goal is to capture it in a way where a couple [for a wedding] can look back at it and relive the event with as many details as possible. I want to bring that emotion back to them. I call it “creative storytelling.” In reality it’s a combination of different styles blended together: photo journalism, fashion, fine art, product photography, nature photography, scenic shots.

A pure photojournalist will capture the day as it unfolds. I take it a step further. I pull from fine art, dramatic lighting, shadows, depth of field. A little bit of fashion comes in handy for bride and groom shots. [Laughs] I can make the groom look tougher if he wants to. It’s part of my skill to make sure [the clients] are happy. Now, if someone falls on a cake, if something happens, a dress gets torn or dirty, or someone is injured, I don’t capture that. That’s not what the day is for. I capture the day beautifully.

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Now that you have your own studio and brand, how do you ensure your other photographers stick to your style?

When I train my associates I tell them the same thing: what to do, how to pay attention [to the guests and their surroundings]. Sometimes people skip the architecture of the place or the outside shots of the venue, which is very common in corporate photography. Some photographers don’t pay attention to where the event was held, they look at the speakers and people. But I see that the venue is kind of neglected, and I like to capture it and do the scenic shots and architecture shots to tell the full story.

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In what other ways does corporate event photography differ from your wedding shoots?

Take a fundraising gala or something. In addition to lots of different details and environmental shots, my goal is to show that it was a successful, highly attended, exciting event. I look for the angles that will showcase the most people, I capture the best sides of the event. Like in PR, I want to portray the event in the best light possible. But again I think what’s neglected in corporate photography are the detailed shots. They’re not important in the sense that the speakers and the VIPs are, but in the scope of [telling the story] and shooting the ambiance, they are. It’s similar to a restaurant. It might be a hole in the wall with delicious food, and that’s great, but in my opinion, it would be more enhanced by [strategic] ambiance – low light, comfortable seating – these things are not important to the taste of the food, but will enhance the experience. I try to recreate that with my corporate photography.

Even if you don’t have an event coming up, you should hire Alexander to take photos of you and your family at home. Or just hire him as your own personal paparazzi throughout the day to capture you in your best light from breakfast to dessert. It’ll be so worth it!

Because he’s so fancy, he has two different websites you can check out : [uno] & [dos]. He’s also on your favorite social media sites, so go, run, Like! Facebook | Twitter | Instagram

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Pelonkey’s CEO, DJ Neekola, Performs at the RAMMY Awards 2014!

At one of the most exciting events of the year, Pelonkey CEO DJ Neekola was booked to perform at this year’s RAMMY awards!

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Held at the Walter E. Washington Convention Center, this year’s event was bigger and better than ever!

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Hosted by RJ Whyte’s fabulous event planners, the convention center looked immaculate.

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Neekola’s booth stood above the main bar area, where various whiskeys, spirits, craft beers, and cocktails were being served to the guests.

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The night started with a live band, keeping the crowd in a fun, upbeat mood to eat, drink, and socialize!

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During their awesome performance, DJ Neekola took the opportunity to go network with some of the biggest socialites in the city.

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She even ran into a Pelonkey Board member, Victoria Michael with VM Public Relations!

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Catch a spotlight post on her in the Pelonkey blog soon!

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We also ran into a great friend of ours, Daniel Mahdavian, partnered with a couple new restaurant ideas launching soon – stay tuned!

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Those are bound to be incredible new eating spots in the city!

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With a different theme at each station, all of the chefs from various restaurants and eateries in the area represented a different country.

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The hand-written chalk decor for these food stations was nothing short of stunning!

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Once we had our fun running around, munching on some delicious eats and chatting with some of the best people you will ever meet, it was Neekola’s turn to take over the dance floor!

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Starting off the dance and party portion of the evening was a live flash mob!

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As always, DJ Neekola used her superior skills to read the crowd and rouse everyone to the dance floor!

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This was a fun task after the incredible flash mob dancers busted their moves, but she managed just fine to get everyone into the dancing mood!

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Keeping the crowd packed the whole night, she had to end the night with Andrea Bocelli remixed with Imogen Heap to clear the floor for cleanup, and people still found a way to dance to it!

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Her rhythms are just too good.

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A big thanks to all of our great photographers, such as Ben Droz, Brightest Young Things, and Washington Life Magazine the for some of these wonderful photos!

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Thank you to RJ Whyte for booking Neekola for this amazing event!

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The RAMMYS always promise good memories and great times with awesome people, and we very much appreciated being a part of it all!