How Not to Use Social Media to Promote Your Gigs

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Step 1: Get only one unpopular, outdated social media account, and disregard the rest of them. Instagram, YouTube, Twitter? Forget those. You want Myspace. And Xanga.

Step 2: Design your username around something vague and unprofessional, not at all memorable or catchy. And definitely include numbers. Like “hunnybunny12” or “soccerstud478,” or anything else that would’ve sold big on AIM.

Step 3: Post on said platform vigorously for two days after signing up; share everything from your breakfast toast to your pedicure to the 12 bluejays on your birdfeeder: anything that isn’t remotely related to your profession.

Step 4: Go completely silent, and stop posting for the two weeks following your marathon.

Step 5: Get a gig! Forget to post about it.

Step 6: Decide on a random Sunday two months after creating your account to rebrand yourself, and then stop halfway because you get caught up watching cat videos, leaving your Myspace only partially completed (the part that says nothing about what you do, but rather focuses on your favorite mini cupcake flavor).

Step 7: Finally, finally, remember to snap pictures during your event to post later. Get home, and realize your camera was front facing the whole time and all you ended up with was a collection of double chins.

Step 8: When clients express interest in hiring you, scramble furiously to put together some sort of EPK in lieu of sharing your social media account that could’ve served its purpose if only you had remembered to use it. Mumble unintelligibly when they ask you what your Instagram profile is.

Step 9: Live this way for five years while wondering why you’ve never received a review besides those from your mom. Who wrote hers on Facebook, by the way.

Step 10: Realize your mom has more social media clout than you. Hang your head in shame.

Don’t let your mom win Facebook. Jump on the social media train already. Your wallet will thank you. And your mom will be proud.

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What we learned in Vegas at Tech Cocktail Celebrate

The Pelonkey Team had an amazing time out in Vegas this past week for Tech Cocktail Celebrate! We easily had the coolest booth at the expo, and Max Major and DJ Neekola tore up the pitch competition, impressing all the attendees, judges, and mentors with their passion and vision for the company.

We learned some very important tips and lessons from the many great speakers and panelists at the conference, including 1776 Co-Founder, Donna Harris! Some of these pointers that we felt were especially applicable for our company, we have shared below.

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1. Make your own path. We do not want to mimic or follow the rules and boundaries set by other companies, whether similar to Pelonkey’s goals or not. Pelonkey plans to completely revolutionize the event and entertainment industry, changing the way entertainers and party planners do biz together – that will take risks and traveling down the unbeaten path, a challenge we are more than excited to face!

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2. Be selective about whom you choose to partner with. The Pelonkey Team has worked very hard to bring our customers only the best in local partnerships for the company. We chose one of the most popular night venues in the city, Heist, to host our awesome entertainer events at; the Beat Refinery DJ school offers discounted classes and sessions to local DJs, who can also test to become Beat Refinery certified; Chuck Levin’s offers discounted equipment specials to Pelonkey musicians; Digital DC is our connect with the local DC government; EventsDC brings Pelonkey all the latest in events around the area as well as an in to the party planner side of things. We are always looking out for the best interests of our Pelonkey peeps!

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3. Know your audience and constantly customize your product to their needs. We want to know all the good stuff as well as what we can improve on here at Pelonkey – please reach out to us with any feedback! This site is for you all, so we want it to be the best experience possible.

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4. Be responsive on social media. Pelonkey’s company values focus our priorities on customer service. If you need something, we try to be as accessible as possible to your request, whether it’s in a tweet, email, FB message, text, you name it!

There are many other awesome tips we received from the pros at the Celebrate Conference, and we wanted to outline these four super important lessons we learned for all of our great supporters and users! Vegas was awesome, and we can’t wait to launch Pelonkey officially in early 2015! For more deets into what we did while at Tech Cocktail Celebrate, check out our previous blog post here.

Pelonkey goes to Vegas for Tech Cocktail Celebrate next week!

It’s the conference we have all been waiting for – Tech Cocktail Celebrate! This is a nation-wide expo and pitch competition that gathers in Vegas to see who the hottest showcasing startup is. Back in July, Neekola took Pelonkey out to Vegas for Tech Cocktail Week and won that competition, earning Pelonkey the chance to pitch with double the competition to national investors, techies, and other important people in the tech world next week!

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Tech Cocktail Celebrate is completely worthwhile with everything that it offers to both its competitors and participants. The conference presents a fantastic line up of speakers from companies like Zappos, SmartThings, and KISSmetrics to name a few. David Copperfield will be speaking as well, which is super exciting! For the competitors, there are also over 30 mentors available for personal business sessions, including 1776‘s own Donna Harris! Aside from an awesome expo opportunity that Pelonkey plans to take full advantage of, there will also be unlimited networking opportunities as well as fun parties and classes to attend.

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Pelonkey is the only startup represented from Washington, DC that is competing for the pitch presentations! Follow our other Pelonkey social media accounts on Facebook, Twitter, and Instagram for some great updates throughout the conference! DJ Neekola and Max Major will also be live posting from their social media accounts as well, and as a general following, check out the Twitter hashtag #CelebrateConf to keep up with all of the awesome events. It will be almost as if you were there yourself! We will keep you all updated on how Pelonkey does in the competition as the conference unfolds.

Meet the @Pelonkey #AdvisoryBoard Members!

Ever wondered who the awesome brains behind the genius of Pelonkey are? Meet our amazing Pelonkey Advisory Board!

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 We will do a weekly spotlight on each member individually, and here is a quick look at our seven top notch advisors.

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Nicole Gallub, aka DJ Neekola, is our lovely Founder and CEO, and she has put together a rock solid team of people who really know what they’re talking about!

DJ Neekola: http://djneekola.com

Guest of a Guest: http://guestofaguest.com/tag/nicole-gallub

In The Capital: http://inthecapital.streetwise.co/all-series/dc-trendsetters-dj-neekola-spins-big-parties-and-a-big-business-idea/

Uber Stories: http://uberstories.com/tag/nicole-gallub/

Fox 5: http://www.myfoxdc.com/story/23727653/dj-neekola-on-fox-5-dj-friday

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Max Major is DC’s best and most popular magician. He is also the Founder of Metro Event Specialists, the DMV’s finest event networking group which hosts mixers and workshops to help people boost their business and meet other like-minded individuals in their industry.

Max Major: http://maxmajor.net

Metro Event Specialists: http://metroevents.org/author/max-major

What Weekly: http://whatweekly.com/2014/01/30/magician-max-major-get-paid-to-play-tricks/

CBS DC: http://washington.cbslocal.com/tag/max-major-mind-reading-and-magic-show/

DC Metro Theater Arts: http://dcmetrotheaterarts.com/2013/07/24/an-interview-with-magician-max-major-by-eric-denver/

victoria michael

Victoria Michael has run her own public relations company, VM Public Relations, since 2001. You might have seen some of her fine work with the Washington Nationals, the Washingtonian, or Dirty Martini, just to name a few.

Victoria Michael Public Relations: http://vmpublicrelations.com

Washington Life Magazing: http://www.washingtonlife.com/?s=victoria+michael&x=15&y=9&=Go

Sip With Socialites: http://sipwithsocialites.com/the-socialites/victoria-michael

Guest of a Guest: http://guestofaguest.com/directory/victoria-michael

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Rich Shea is the owner of HiBall Events, one of the area’s biggest party and festival coordinators around. HiBall controls Big Night DC, New Orleans, Baltimore, Chicago, and National FreedomFest. Locally, check out HiBall Thursdays, which have great presence in the Clarendon scene.

HiBall Events: http://www.hiballevents.com

In The Capital: http://inthecapital.streetwise.co/all-series/dc-trendsetters-the-districts-biggest-party-thrower-rich-shea-preps-for-the-season/

Guest of a Guest: http://guestofaguest.com/tag/hiball-events

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Charles Koch, aka DJ Dirty Hands, is a prominent DJ in the area as well as a nightclub owner. Not only does he spin some crazy good beats, but he also owns Heist DC, a very popular lounge in DuPont.

DJ Dirty Hands: http://www.djdirtyhands.com

Heist: http://www.heistdc.com

The Washington Post: http://www.washingtonpost.com/blogs/reliable-source/wp/2014/01/10/dj-chuck-dirty-hands-koch-mixes-the-news/

DC Cool: http://www.dccool.com/dj-dirty-hands

The Music Trust: http://themusictrust.com/djs/dirty-hands/

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Eddie Fam is the CEO of IMPACT Marketing & Events,  as well as the Events and Marketing go-to guy for the Winery at Bull Run. Eddie is also the founder of Networking for Good, which allows charitable organizations and business leaders to come network together on an affordable platform, as well as the Meant2Live Foundation, which promotes the well being of children and impoverished youth overseas.

IMPACT Marketing & Events: http://impactme.com

Networking for Good: http://www.meant2live.org/#!/networking-for-good

Meant to Live Foundation: http://www.meant2live.org/#!/home-page

The Winery at Bull Run: http://www.wineryatbullrun.com/about-us/the-people-of-twabr/

InKandescent Networking: http://inkandescentnetworking.com/network/eddie-fam-founder-networking-for-good

tony cord

Tony Cord is the Co-Chairman for DC Innovates, and handles corporate and client relations. He is also an Advisory Board member for ConnecTech DC and the National Crowdfunding Services.

DC Innovates: http://www.dcinnovates-us.org/about-us/board-of-directors/tony-cord

ConnecTech DC: http://www.bizjournals.com/washington/morning_call/2013/01/connectech-initiative-launched-to-help.html

National Crowdfunding Services: http://www.prlog.org/12338923-accomplished-experienced-entrepreneur-tony-cord-joins-the-ncs-advisory-board.html

steve britt

Steve Britt is an experienced technology attorney who works for a small law firm, Leach Travell Britt pc, out in Tysons Corner. Steve also mentors tech startups and entrepreneurs on their legal issues and questions.

Linked In: http://www.linkedin.com/in/jstephenbritt

With this awesome team pulled together, we know Pelonkey will thrive! Please feel free to reach out to any of our Pelonkey Advisory Board members by emailing ciera@pelonkey.com “ATTN: Board Member Name” in the subject line.

#Tips on How to be a Great DJ #DJTips #PelonkeyDJs

We’ve been doing some research and gathering survey data from our awesome Pelonkey DJ pool, and here are some of the best tips we’ve compiled from the Pelonkey pros on how to really stand out as a performer and bring your DJ biz to the next level.

1. Always stay professional. By all means, have fun and be interactive with your client/crowd, but always be mindful and respectful of your surroundings and the people. Always maintain that excellent reputation for taking your art seriously.

2. Maintain composure, even in a stressful situation. There will be times where the equipment starts to malfunction, people with requests are up in arms about the music, etc. Just remember to keep calm, and look at the situation logically. This will help you be quick on your feet and let the negativity roll off your shoulders, ultimately producing a successful customer experience.

3. Keep the coals hot! In other words, don’t let your name fade – constantly be promoting your events and marketing yourself on your social media handles. Keep the most popular ones updated: Facebook (events, weekly line-up, cover photos, event flyers, tag your clients when appropriate to promote, etc.), Twitter (smart use of hashtags, similar to Facebook), Instagram (post your event flyers here as well as pics from the event, tagging places and people as much as possible). Link all these accounts to save yourself some time. Keep your professional profile on Linked In up to date as well – scored a big, high-end gig? List it as an achievement!

4. Be known in the industry. Go to other awesome DJ’s events, introduce yourself, snap a shot for Instagram, and make friends. These are great people to surround yourself with – not only are they into the same thing as you (music!), they vibe with all the people booking them and will help you become known (or for an experienced DJ, remain known) as awesome and worth hiring. These people are also your competition – learn from them. Constantly look for ways to boost your familiarity with the venues, promoters, events, and people in your industry. Never EVER put another DJ down.

5. Enjoy yourself! This is a fun lifestyle to rock, and your attitude about your DJing will reflect in your performance. So have fun, and don’t be afraid to try new things!

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Want to add some input? Feel free to comment or email Ciera@Pelonkey.com with your ideas!

 

Awesome #AprilMESmixer by @Metro_Events at @IrishWhiskeyDC

This past Tuesday, Metro Event Specialists hosted their April #MESmixer at Irish Whiskey! Being a Board Member for MES, DJ Neekola went out to the Irish pub for a fun night of awesome networking with the best professionals in the event industry DC has to offer!

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Run by the amazing duo, Max Major (DC’s best magician – and most eligible bachelor!) and Troy Francis (Troyal Events), the mixer started at a large bar immediately entering Irish Whiskey. With Social Tables checking everyone in flawlessly, you were immediately welcomed into a bustling room full of energetic people, ready to meet everyone!

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  Meant 2 Live Foundation and Impact Marketing and Events owner, Eddie Fam, had a place in the corner where the Metro Events people were collecting gently used smart phones, business attire, and business accessories for people in need in the DC area.

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  Downstairs, Irish Whiskey had another bar that reminded me of an almost speak-easy atmosphere. Upstairs, the pub supplied a delicious array of warm pretzel bites with spicy mustard and sweet “drunk” donuts!

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 A big thanks to Photography by Alexander and the Umbrella Syndicate for these awesome event pictures!

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   Upstairs is where the DJ was rocking out, and paired with another bar, the good times kept rolling!

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Near the end of the mixer, Max and Troy made announcements for the winners of the door prizes, raffles, and twitter contest for whomever tweeted with the hashtag #MESmixer. Everyone was excited about their prizes!

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These mixers are always a blast, sporting the best bites, drinks, atmosphere, networking, and people in the city. We always have a good time and make some awesome connections!

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You won’t want to miss the next MES Mixer – always a packed and sold out event! The next mixer is scheduled for Tuesday, June 24th, with details to come! See you there!

Metro Event Specialists: http://metroevents.org

Irish Whiskey: http://www.irishwhiskeydc.com

Troyal Events: http://troyalevents.com

Max Major: http://maxmajor.net

Umbrella Syndicate: http://www.theumbrellasyndicate.com

Photography by Alexander: http://www.alexandermorozov.com

Impact Marketing and Events: http://impactme.com

Meant 2 Live Foundation: http://www.meant2live.org

Social Tables: https://www.socialtables.com

@Pelonkey’s @DJCharity Spins for @STKWashDC’s #UnmiSTKable Party at #Intermix

Pelonkey‘s lovely DJ Charity performed for an in-store event at Intermix, a high-end clothing shop in Georgetown. Featuring the sneak preview of the brand new STK steak house and lounge in DuPont, the event featured high-end cocktails and fanciful appetizers to tantalize DC’s chic fashionistas to come out. DJ Charity spun some awesome beats for the ladies and gents, all coming to find out exactly what the scoop was with STK and to do some fabulous shopping at Intermix. Thank you, Steve Vansickle, for the awesome photo of DJ Charity below!

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Event hosts Fran Holuba, Anchyi Wei, Kelly Collis, and Megan Salvaggio presented a fabulous cocktail party inside the store, offering all insight to the new attitude STK would bring to DuPont dining starting Arpil 24th. Charity enjoyed playing girly and bright tunes, mixing in high-energy dance to get the shoppers in the party mood, especially since 10% of all sales purchases from Intermix went to benefit UNICEF.

To inquire/book DJ Charity, please visit her profile at http://pelonkey.com/dj_charity. Other fabulous media sources for UnmiSTKable event coverage listed below!

DJ Charity‘s website: http://officialdjcharity.com

About STK DC: http://togrp.com.previewdns.com/event_type/washington-d-c/

WDIW (What Do I Wear): http://whatdoiwear.co/2014/04/04/stk-washington-dc-unmistkable/

All Things Fashion: http://allthingsfashiondc.com/2014/04/07/intermix-georgetown-hosts-chic-gathering-for-upcoming-opening-of-stk-dc/

Pamela’s Punch: http://www.pamelaspunch.com/unmistkable-with-intermix-and-stk-when-fashionistas-foodies-collide/

K Street Magazine: http://kstreetmagazine.com/inside-wednesdays-unmistkable-party-at-intermix/

Guest of a Guest: http://guestofaguest.com/washington-dc/party-crasher/last-nights-parties-veuve-clicquot-tasting-dinner-unmistkable-at-intermix-aroche-preview-more&slide=2

Ask Miss A: http://askmissa.com/2014/04/08/recap-unmistkable-at-intermix-to-benefit-unicef/

DJ Neekola presents at the Columbia Tech Breakfast for Pelonkey, Inc!

Last week, DJ Neekola made an excellent presentation at the Tech Breakfast in Columbia, MD! She did an awesome job explaining what Pelonkey is, what problem in the event industry it addresses, and how it will revolutionize the way business is done in entertainment.

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The Tech Breakfast is an awesome concept that helps creatives and innovators present their tech-based product/idea to an audience of active listeners – some other innovators, investors, company members, sponsors, and people genuinely interested in the growing tech entrepreneur field. And did we mention the free breakfast? Always a plus! DJ Neekola will present for Pelonkey again in DC on the Wednesday morning, February 12th Tech Breakfast. Contact Ciera@pelonkey.com directly if you are interested in attending!

Pelonkey: http://pelonkey.com/

Tech Breakfast: http://www.meetup.com/TechBreakfast/